Erik Brooks named associate editor

Veteran journalist has deep ties to the area


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With its sights set on building a local media company surrounded by the area’s most talented, experienced journalists, has taken another significant step forward.

The positive-only, digital platform has named veteran journalist and communications professional Erik Brooks as its first associate editor, the Kenosha-owned company announced on Tuesday.

Brooks began his career in 1996 as a summer intern with the Kenosha News. After more than a decade in the newspaper industry, which included two stints at the News after his intern year, the Marquette University graduate worked in communications at Miller Brewing Co.

In 2020, Brooks started his own firm, Brooks Communications.

“We’re thrilled to be able to add another talented professional to our rapidly growing team at,” founder Jim Gourley said. 

“Erik has decades of experience in the industry and is passionate not only about his profession, but the city of Kenosha and the people who make our city great. His talent and experience will take our platform to another level.”

Brooks joins Director of Content Jeffrey Zampanti and Managing Editor Andrew Horschak. The trio will manage a creative content team of more than a dozen writers, including former Kenosha News journalists David Marran, Laura Marran and Daniel Gaitan.

“Erik started as an intern at the Kenosha News — the best one we ever had — and went on to work in the sports department,” said David Marran, who spent 29 years at the Kenosha News including two decades as the publication’s sports editor. is getting an incredibly diligent, accurate and experienced writer with a variety of skills. (Brooks) can write news stories, sports stories, entertainment features, columns, previews, analysis … anything.”

“We’re thrilled to be able to add another talented professional to our rapidly growing team at”

– Jim Gourley, founder officially became Kenosha’s only 100-percent positive, 100-percent digital, 100-percent free media platform in September 2020.

With a mission of promoting Kenosha’s outstanding people, places and events, has published nearly 800 articles from its team of experienced journalists and local professionals. is dedicated to serving local business partners to create advertising and marketing products that drive awareness and traffic unlike any local platform. has already generated over 200,000 unique website views and has reached over 515,000 on social media in a recent 30-day span.’s founding partners include: Douglas Kent Development, Felicia Pavlica of RE/MAX Newport Elite, Froedtert South, Jerry Smith Farm, Johnson Financial, Kenosha Kingfish, Lee Mechanical and Tenuta’s Deli.

For more information on becoming’s newest business partner, visit