The inaugural Jockey Undie Run attracted more than 400 participants in 2021.

Second annual Jockey Undie Run to highlight Flannel Fest Oct. 8

Event benefiting Jockey Being Family hosted by the Petrifying Springs Biergarten


Founded in 1876, Jockey International, Inc. is a privately held, family-owned company with global headquarters in Kenosha. Started by Rev. Samuel T. Cooper as a sock company to serve lumberjacks of the day, the company has expanded into one of the most well-known apparel brands around the world.

Kenosha-based Jockey International, Inc. is once again sponsoring the Petrifying Springs Biergarten and Kenosha County Parks’ Flannel Fest, which will again feature the Jockey Undie Run on Saturday, Oct. 8.

The Jockey Undie Run is a family fun run/walk (just over 3K) which starts at 11:30 a.m., and race participants are provided souvenir Jockey underwear to wear over their pants. The race will be followed by Flannel Fest, hosted by Petrifying Springs Biergarten, which includes a day of family friendly activities at Petrifying Springs Park. Last year’s event drew more than 400 Undie Runners and thousands of people to the Biergarten for its first-ever Flannel Fest.

The Jockey Undie Run is a family fun run/walk (just over 3K).

Flannel Fest will feature performances from the Paul Bunyan Lumberjack Show (shows at 1 p.m., 3 p.m. and 5 p.m.), a beard contest (12:30 p.m.), a dog fashion show (2:30 p.m.) and live music entertainment (6-9 p.m.). Activities and entertainment will run from 11:30 a.m.-3 p.m., including a DJ, food trucks, and several kids’ events (face painting, inflatables, a balloon artist and more).

Jockey International was originally founded by the Rev. Samuel T. Cooper in 1876 to help lumberjacks who were suffering from poor quality socks.

The “Jockey Undie Run” and “Flannel Fest” celebrate the company’s early history and funds raised will help benefit the Jockey Being Family Foundation, which provides post-adoption support to families both locally and nationwide.

“We could not have been happier with the turnout for last year’s Undie Run and are excited to bring it back again this year,” said Jake McGhee, Chief Philanthropy Officer at Jockey. “Seeing hundreds of people gathered in one place, with underwear over their pants, all for a great cause, was something I fortunately and unfortunately will never forget.” 

The 2021 youth winner.

Registration is open online now at 2022 Jockey Undie Run and the cost is $20 for adults and $15 for kids (12 and under). Participants must pre-register online prior to the event. Registration includes a pair of souvenir Jockey race undies, a race beverage (beer, soda, water or Gatorade), other goodies and access to post-race entertainment. The course will start and finish at the Petrifying Springs Biergarten and wind through Petrifying Springs Park and Golf Course. Wearing underwear over your clothing is allowed (modestly please, this is a family-friendly event). Wearing ONLY underwear will not be permitted.

For more information, please contact the Jockey Being Family Foundation.