was founded by Kenosha native Jim Gourley.

Staying positive: approaching two-year anniversary

Media platform recently celebrated one million page views to its website


Content provided by our freelance contributors.

As the old motto goes, timing is everything.

When Kenosha desperately needed a sense of hope, faith in humanity and a dose of positivity, arrived to promote all of the wonderful people, places and events in our community.

Impactful, often touching, stories on meaningful local news had somehow become lost with headlines dominated by political divide, crime, courts and pandemic.

With newspapers dying at a rate of two per week, something had to be done to prevent Kenosha from joining what is now estimated at over 200 counties (70 million residents) nationwide operating without its own, viable media outlet.’s Jim Gourley, Jeffrey Zampanti and Andrew Horschak at The Travel Showcase in October of 2021 at The Stella Hotel & Ballroom. Tom Karnes of partner LaMacchia Travel is assisting Dontae Kelly and Ashley Schubert find a potential vacation destination.

In September 2020, Kenosha’s only 100-percent POSITIVE, 100-percent LOCAL, 100-percent FREE digital media platform arrived.

In less than two years, has attracted a loyal following of local residents looking to feel better about their day (not worse) with a constant feed of interesting, engaging and useful information published by the most experienced, local team of journalists ever assembled., founded by Kenosha native Jim Gourley, features nearly a dozen writers with over 20 years of experience covering the community.

Former Kenosha News sports editor David Marran — a frequent contributor to — spent over two decades supervising and mentoring numerous writers and editors on the team.

Clockwise from top left, Jeffrey Zampanti, Andrew Horschak, Mike Johnson, Dan Truttschel, Laura Marran and David Marran have spent many years covering the community.

“What really makes this site special is the staff,” Marran said. “ personnel Jeff Zampanti, Andy Horschak, Mike Johnson, Laura Marran and Dan Truttschel all worked for me during my 21-year tenure as sports editor of the Kenosha News. 

“They were the heart and soul of — pound for pound — the most talented sports department in the state and the most talented department at the News. I am so pleased to see and the community as a whole reaping the benefits of their talent and dedication like the News did for all those years. Kenosha is lucky to have such a gifted group working on their behalf at”

Joe Smith from founding partner Jerry Smith Farm.

Approaching its two-year anniversary, celebrates with over one million page views to its site (hitting the milestone just before midnight on Thursday, July 7) and a growing following on social media. It is funded by nearly 40 local partners, committed to working together to support a mission and grow their business/organization.

Dozens of groups — such as local government, businesses, organizations and nonprofits — have turned to as a reliable, timely, accurate source for local news.

The digital media platform has made plenty of new fans along the way, like Pleasant Prairie’s Ralph Giannola. is so refreshing and always informative,” Giannola said. “Thank you to Jim and his team.”

Kenosha’s Debra Wrobel added: “Thank you for featuring good news, kind stories, accomplishments, achievements and positivity.”’s reach extends far beyond Kenosha. Loyal followers include many former Kenoshans who will always have a special place in their heart for their hometown and other out-of-state residents who have taken notice of’s early success.

“I love,” Tom Ohm of Gordonville, Texas, said. “No politics, murder, mayhem or negativity. Just good news about good people and events. Jim has started something I hope spreads to other towns.”

Behind its growing team of journalists, evolved from one story a day to a constant stream of articles, features, profiles, reviews, previews and engaging social media posts.

“It has been an absolute thrill watching grow into the city’s top spot for community news, features and profiles,” Marran said. “This is my “go-to” site for what is going on in Kenosha. is effectively providing a much-needed service in this area.”

The Kenoshan of the Week is featured every Wednesday on TMJ4.

One of‘s most popular weekly features is its Kenoshan of the Week, where a local resident is highlighted for going above and beyond in making the community a better place.

The feature, created by managing editor Andrew Horschak, airs on Milwaukee’s TMJ4 during its 4 p.m. newscast each Wednesday.

Other popular features include:

For more information on or to become a partner, visit or email Director of Partner Success Rachel Sullivan at

Bill and Marilyn Nelson were voted “Kenosha’s Cutest Couple” in a contest in February.