Jockey Undie Run registration deadline is Friday

Inaugural event kicking off Flannel Fest to benefit the Jockey Being Family Foundation


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The registration deadline is quickly approaching for the Jockey Undie Run on Saturday, Oct. 9 at Petrifying Springs Park, 5555 Seventh St.

Jockey Vice President and Chief Philanthropy Officer Jake McGhee models some undies over his pants.

The inaugural event takes place before the Petrifying Springs Biergarten and Kenosha County Parks’ Flannel Fest. The deadline to register is Friday (Oct. 1).

Online registration is taking place at GiveSmart. The cost is $20 for adults and $15 for children (12-and-under).

The 3K run/walk begins at 10:30 a.m. A variety of family-friendly events are scheduled after the race, including face painters, balloon artists, inflatables, obstacle courses, a photo booth, food trucks and more.

“You don’t need to be an avid runner to participate in the Undie Run activities,” said Jake McGhee, Vice President and Chief Philanthropy Officer at Jockey International Inc.

“We’re hoping families come out to enjoy a fun-filled fall day, all for a great cause.”

Registration includes a pair of souvenir Jockey race undies, a race beverage (beer, soda or water) and access to post-race entertainment. The course will start and finish at the Petrifying Springs Biergarten and wind through the park and golf course.

Attendees are asked to please wear underwear over their clothing at the family-friendly event.    

The Jockey Undie Run and Flannel Fest celebrate Jockey’s early history and benefit the Jockey Being Family Foundation, which provides post-adoption support to families both locally and nationwide. 

Funds raised at the event will help fund a room makeover for a newly adopted child in Kenosha.

Flannel Fest will feature the Timberworks Lumberjack Show beginning at noon and The Brother’s Quinn band from 6 to 9 p.m.

Jockey was originally founded by the Rev. Samuel T. Cooper in 1876 to help lumberjacks who were suffering from poor quality socks.