Pleasant Prairie Premium Outlets Celebrates America’s 250th Birthday
Pleasant Prairie Premium Outlets is marking America’s 250th birthday with a free community celebration on Thursday, July 3 — and it’s the kind of afternoon that’s easy to build a holiday weekend around.
From 3 to 4 p.m. on July 3, the outlets are hosting a free ice cream party on the patio outside the Food Court in the clocktower building at 11211 120th Ave. in Pleasant Prairie. The event is open to the community at no charge, while supplies last.
What’s Happening at the July 3 Celebration
The hour-long event is stacked with family-friendly activities alongside the complimentary ice cream:
Free ice cream for everyone while supplies last
Bubble performer plus an interactive bubble-making station
Face painting and balloon creations
Patriotic photo moments with red, white, and blue decor throughout
It’s a low-key, genuinely free way to kick off the long weekend — no tickets, no registration, just show up.
July 4th Weekend Deals at Pleasant Prairie Premium Outlets
The celebration extends beyond the ice cream party. Participating retailers across the center are running sidewalk sales all weekend, July 3–4, in honor of America’s birthday.\n\nSimon+ loyalty program members get additional perks during the weekend: 25% off one item at select retailers and 2.5 points on purchases. Retailers participating in the 25% Simon+ offer include Brooks Brothers, Crocs, Gap Factory, Le Creuset, Michael Kors, and The Children’s Place.
Simon+ is free to join at simon.plus.com. Rewards program terms apply.
How to Get There
Pleasant Prairie Premium Outlets is located at 11211 120th Ave. in Pleasant Prairie, Wisconsin — about 10 minutes north of downtown Kenosha via I-94. The ice cream party takes place on the patio outside the Food Court in the clocktower building.
For a full list of retailers, hours, and directions, visit premiumoutlets.com/outlet/pleasant-prairie.
With the Festival Foods Fireworks launching at 9:30 p.m. on July 4 along the Kenosha lakefront, the outlets make a natural afternoon stop before heading downtown for the evening.
